Resolve anonymous traffic to people, add hashed emails, mobile ad IDs, and IPs, and layer on 600+ demographic, professional, intent, and behavioral attributes. Delivered by real-time API, flat file, warehouse share, or managed audience.
Identity Cloud continues the enterprise identity data business of Retention.com.
SELECT hem_sha256, maid, age_range, hh_income,
job_function, seniority, intent_topics
FROM wholayer.identity.resolved_visitors
WHERE site_id = 'acme-retail'
AND resolved_at > dateadd(day, -1, current_date);
-- 48,212 rowsFor retailers, publishers, ad tech, data companies, and platforms
Fill in your CDP
Turn anonymous profiles into known ones so personalization, suppression, and attribution work on people, not sessions.
Monetize your audience
Publishers can enrich bidstream and audience segments with person-level signals to raise CPMs.
Embed identity in your product
Platforms can offer visitor ID and enrichment to their own customers under their own brand.
- 01
Scope your use case
Tell us what you need to resolve and how you'll use it. We confirm it fits our Acceptable Use Policy.
- 02
Run a free match test
Send a sample file or tag a test property. We return match rates and accuracy against your known records before you sign.
- 03
Go live
Choose real-time API, daily flat files to S3, GCS, or Azure, a Snowflake, Databricks, or BigQuery share, or managed audiences.
- Identify
- Resolve anonymous traffic to a person using consent-aware signals.
- Enrich identifiers
- Add or refresh hashed emails (HEMs), mobile ad IDs (MAIDs), IPs, and postal data.
- Expand attributes
- 600+ attributes across demographic, professional, firmographic, intent, and behavioral data.
- Warehouse delivery
- Snowflake, Databricks, BigQuery, Redshift, S3, GCS, or Azure Blob, set up by our data team as part of your contract.
- CDP and activation
- Load into Segment, mParticle, Tealium, Adobe, Salesforce Data Cloud, Hightouch, and others through your warehouse or file delivery.
- Contracts that hold up
- DPA, security review, SOC 2 documentation, data provenance warranties, and suppression sync.
- Snowflake
- Databricks
- BigQuery
- Redshift
- Amazon S3
- Google Cloud Storage
- Azure Blob
- Segment
- mParticle
- Tealium
- Adobe Experience Platform
- Salesforce Data Cloud
- Hightouch
Pricing
Volume pricing from $0.012 a credit, with annual contracts. Free match test before you sign.
See plansHow big is the graph?
We'll share coverage for your specific audience in the match test. That number tells you more than a headline total.
Can we use it for credit, employment, insurance, or housing decisions?
No. WhoLayer is not a consumer reporting agency, and our data can't be used for any purpose covered by the Fair Credit Reporting Act.
How do you handle opt-outs?
We sync suppression to your delivery, process California's deletion platform every 45 days, and contractually require you to honor opt-outs downstream.
Ready when you are
Install one tag. Your first 100 identified people are free, no card needed.