Which WhoLayer product do I need?
A quick guide to picking Visitor ID, Shopper ID, the Data API, or Identity Cloud.
- You sell to businesses and want to know which companies and decision makers visit your site: Visitor ID.
- You run an online store and want to email shoppers who browse without giving you an address: Shopper ID.
- You already have a list of names or companies and need emails, mobiles, or company data: Data API and MCP.
- You need identity data at volume, delivered by file or warehouse share, under a contract: Identity Cloud.
You don't have to choose just one. Every product uses the same credits, so you can start with one and add another later.
Not sure? Take the two-minute quiz or use the cost calculator.
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