Your responsibilities when you use WhoLayer
Disclose it in your privacy policy, honor opt-outs, follow email and calling laws, and avoid prohibited uses.
This is a plain-language summary, not legal advice. The binding rules are in our Terms and Acceptable Use Policy. Talk to your own lawyer about your situation.
On your website
- Say in your privacy policy that you use a visitor identification service. Our Terms include suggested wording.
- Outside the US, use a consent banner and tell the tag about consent. See consent banners.
- Exclude sensitive pages, such as health, financial hardship, or anything about children. See excluded paths.
When you contact people
- Email (CAN-SPAM): identify your business, use honest subject lines, include your postal address and a working unsubscribe link, and honor unsubscribes within 10 business days.
- Calls and texts (TCPA): calling or texting mobiles with automated systems requires consent, and you must check the Do Not Call registry. You're responsible for this.
- If someone asks you to stop, stop, and delete their data within 15 days.
Never use WhoLayer for
Decisions about credit, employment, insurance, or housing; targeting children; stalking or harassment; or reselling raw data without a Platform contract.
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